Our Purpose

Our purpose is to increase awareness about belonging, inclusion, diversity and psychological safety in the workplace. Every person has a voice and deserves to be heard. 

Social belonging is a fundamental human need. It's the subjective feeling of inclusion and acceptance into a group of people. This sense of community is a basic human need that individuals must satisfy to maintain their identity, physical well-being, and mental health.  A sense of belonging is one of several humans needs, the psychologist Abraham Maslow outlined in his 1943 paper, “A Theory of Human Motivation,” which became a foundational concept in his field.

Inclusion, diversity and belonging, positively affect people's health, the organization's health, and the bottom-line results.

An inclusive mindset is key to promote a learning environment for the individual and for the organization.  It's key to influence a work environment that makes people feel safe, heard and belonging.  People don’t have to be afraid to talk, to show their personality, their talents, and aspirations, but also their insecurities, doubts, and worries. 

What are the numbers saying?

According to the latest Culture Report on belonging at work from the Achievers Workforce Institute, belonging is a key factor for organizational success.  It positively affects retention, where 40% of respondents with a strong sense of belonging rarely think about looking for a job elsewhere, versus 5% of respondents with a low sense of belonging. 

It boosts productivity, where 45% of respondents with a strong sense of belonging say they are their most productive self at work, versus 6% of those with a low sense of belonging say that.  It’s the best kind of employer branding, 51% of respondents with a strong sense of belonging would recommend their company as a great place to work, versus 4% of those with a low sense of belonging.